Privacy Policy
Last updated: September 1, 2024
Reforal Inc.(“Reforal”/“we”/”us”) is proud to offer you our website (www.reforal.com) (the “Website”) and the associated application as further described in our Terms of Use (the “Application”). This Privacy Policy describes how we collect, store, use and distribute information about the healthcare practitioners who use the Application and their patients.
By using the Website or using the Application, you consent to the use of personal information as described in this Privacy Policy.
Reforal customers are healthcare practitioners who are utilizing the Application. If you are a patient of a healthcare practitioner who uses the Application and do not wish for your personal information to be collected and used in the manner described in this Privacy Policy, you must inform the healthcare practitioner that you do not consent to the use of your personal information by the Application.
Due to the rapid evolving nature of Reforal products, we update this privacy policy frequently. We may notify you if there are material changes to the text of this policy and we suggest you review the privacy policy regularly to stay current. This Privacy Policy was last updated on the date indicated above. Your continued use of the Services after any changes or revisions to this Privacy Policy shall indicate your agreement with the terms of such revised Privacy Policy. We will update the date above every time we make changes to the text.
What personal information do we collect, and how?
Website Access
Unless you opt-out, our website uses “Cookies” and other automatic data collection technologies with your consent to collect personal information whenever you visit or interact with the Website, including unique identifiers and preference information such as IP address, browser type, operating system, pages viewed or navigation behavior for online interactions.
These Cookies help us understand how you use the Website and interact with the content of the Website in order to make improvements. We also may use these Cookies to promote our services through marketing and advertising.
Some of the information mentioned above that are collected by Cookies can constitute personal information of the person visiting the website. You can opt-out of Cookies or prevent third-party websites from accessing our Cookies through the privacy settings on your browser. However, opting-out of our Cookies may disable some of the Website’s features, and may prevent us from providing you with the information and services you have requested.
Website Form
When you submit a form on the Website, or contact us directly via e-mail, we will collect the information provided by you like your name, e-mail, phone number, clinic/organization you work for, and any other information you may include in your message. This information will be used by us to communicate with you to provide you with the information you requested.
Direct Marketing
If you sign up to receive direct marketing or promotional communications from Tali, we will collect your name and e-mail and any other information you may provide to inform you about relevant updates. We will only share direct marketing communications of the types that you have consented to. We will never share the information you provide with third-party advertisers or similar organizations.
Application
Healthcare Practitioner Information
The Application is available for use by healthcare practitioners through a subscription. Information like the healthcare practitioner’s name, electronic medical record provider, billing information, and contact details will be collected by Reforal to administer their account (“Account Information”).
Patient Information
The Application only collects the personal information which is entered into it by the healthcare practitioners or which is recorded by the Application when it is being used by the healthcare practitioner. We do not collect any other information about the patient – not the individual’s name, insurance identifiers, date of birth, etc.
The healthcare practitioner can use Reforal Inc. to refer patient information for specialty work (referring specialist) or lab requests.
Besides what is provided to it directly by the healthcare practitioner, the Application does not access a healthcare practitioners’ electronic medical record or collect any information from a patient’s record without instruction from the healthcare practitioner.
Why do we use personal information?
Account Information
We use Account information you provide and other information collected from the Website to:
- Manage our relationship with you and provide you with the information or services requested,
- Communicate with you regarding inquiries for information or customer service request or employment opportunities,
- Detect, prevent or investigate security breaches,
- Process credit card or other payment information,
- Protect our business, and
- Maintain appropriate records for internal administrative purposes
Why do we use personal information?
Account Information
We use Account information you provide and other information collected from the Website to:
- Manage our relationship with you and provide you with the information or services requested,
- Communicate with you regarding inquiries for information or customer service request or employment opportunities,
- Detect, prevent or investigate security breaches,
- Process credit card or other payment information,
- Protect our business, and
- Maintain appropriate records for internal administrative purposes
We only use service providers who ensure a comparable level of protection for your personal information, as provided in this Privacy Policy. Our contracts with our service providers ensure they comply with that obligation and not use your personal information for their own purposes.
We may have to disclose your personal information to law enforcement agencies where they demonstrate they have the legal authority to request it.
We may also disclose your personal information in connection with a corporate re-organization, amalgamation, or sale of the business (or potential sale of our business). We shall ensure that all such information disclosed as part of such process is protected in a manner consistent with this Privacy Policy.
Other than as described in this Policy, Reforal will not use or share any information gathered or stored about the user or patient.
How long do we keep personal information?
We retain personal information for as long as required to provide the services for which it was collected, otherwise, in accordance with applicable legal and regulatory requirements.
Healthcare practitioners using the Application are required to comply with different statutory and regulatory requirements and store personal health information for a minimum length of time. This includes any Transcripts or Summarized Notes they elect to save within their own electronic medical record system. We encourage patients to speak with healthcare practitioners directly on how long they are required to store your personal information.
How do we keep personal information accurate?
We take reasonable steps to ensure that any personal information in our custody is accurate and up-to-date but we mostly rely on our healthcare practitioners to notify us of any changes to personal information they provided us.
Where do we store personal information?
At the point of registration, a user is asked to choose their country. If the user chooses Canada as their country, then all data is stored in Canada.
For more information on our service providers or where we store personal information, contact us at info@reforal.com
Links to third-party sites
Our Website may lead you to third-party websites, including websites advertising other products or services. Those organizations are separate and distinct from Reforal and have their own separate privacy policies. We are not responsible for how any third-party collects, uses or discloses your personal information, so it is important to familiarize yourself with the privacy policies of these websites before providing your personal information to them.
Direct marketing
You may sign up to receive marketing or promotional communications from Reforal. Where you have expressly consented, we may use your personal information to inform you about us and our products and our services, including promotional offers and events.
If you no longer wish to receive marketing or promotional communications from us, you can opt-out at any time by:
- Using the unsubscribe feature found in our emails and other electronic communications, or
- Contacting us via email at info@reforal.com
We will stop sending you marketing emails within 7 days of receiving your unsubscribe request.
Your rights
You also have the right to:
- Make a written request to access your personal information,
- Request us to restrict our continued use or disclosure of your personal information,
- Object to our continued use or disclosure of your personal information,
- Request that we edit, but not remove, certain information (like your name),
- Request that we transfer to another organization the personal information you have provided us, and
- Request us to delete the personal information we hold about you.
Contact us at info@reforal.com to exercise any of these rights. We will respond within thirty (30) days. If we cannot grant your request, for example if you make an access request and providing you access would disclose personal information about another person, we will give reasons.
We will address all requests with equal attention.